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Halloween Party

Costume Contest Winners:

Cutest Couple: Paul and Jesse Shin

Most Like Costume Character: David Komp

Sweetest Costume: Melanie Hansen

 

 

 

 

 

 

 

 

 

Pumpkin Contest Winner:

Megamind Pumpkin: Brad Gasaway

 

Desk Decorating Contest:

Best Decorated: Chelsea Kirkwood

Spookiest: Karen Rodeback

 

Great costumes everyone!

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5 Simple Steps to Success – Reposted from Lynn Terry’s Blog ClickNews!

The following is an excerpt from Lynn Terry’s Blog ClickNews!

“What will it take to get from where you are, to where you want to be?”

The interesting thing is, someone is already there. And someone is closer to being there than you are. And someone is not near as close to making it there as you are.

We are all at a different place in our goals, and working toward them in different ways and at different paces.

Kinda puts things in perspective, doesn’t it?

I usually advise people to only compare their success or failure against their own progress. Not against the progress (or success) of others. That said, it pays to get to know people who have gone before you on the same path and learn about their “steps to success”. How did they get there? What did it take, and how long did it take? The answer will likely be different in every success story, but there is always something to learn from those who have achieved what we hope to achieve ourselves…

Analyze Your Own History of Success & Failure

In addition to learning from others, one of the things that has worked best for me is to learn from my own mistakes & achievements. What have I accomplished in my life, and how did I do that? What have I failed miserably at – and why?

Our own “steps to success” often lie right there in those answers.

Where I Am -vs- Where I Want To Be

I’m in a unique position. Unique to me anyway. As I was analyzing this question I realized that I can easily achieve ALL of my current goals in 12-18 months, tops.

It wasn’t always that way, of course. I can remember a time when my goals and ideas seemed IMPOSSIBLE from where I was sitting. Unrealistic, even.

And gosh, I remember it well…

I won’t bore you with the gory details of my house being a wreck, bouncing checks, having zero credit, struggling to put food on the table, etc, etc, etc. But I will tell you that it was HARD. I can remember sitting in in the middle of all that – with two young children, even – wondering how in the world I would ever get out of the hole (much less get ahead), have a home of my own – or just get my life together, period.

It seemed to me that most people had it so much easier than I did.

Part of that was true. SOME people did have it easier than I did. Some had it much harder. And as I examined those who seemed to have it so easy, I began to realize they had their own troubles.

No one is exactly where they want to be at any given time. We are all moving, sometimes forward and sometimes not. We all want more, better, bigger… We are all at our own place on those steps to success.

How I Got From There To Here

As I was giving this question some thought, I looked back over my own path. Getting from there, to where I am in my life now, seems like it took an eternity.

Admittedly it did take me longer than it may have for others, given certain circumstances in my life (that I wouldn’t take back for anything). Being a single mother, for example, or taking care of my grandmother for two years.

But really, it wasn’t that long. And it wasn’t that bad. And I DID do it.

I now have a successful business, financial security, a great credit score, my own beautiful home, wonderful friends, and two incredible children who are practically raised. I travel as much as I please, have a flexible schedule, and can afford all the simple luxuries I had to do without for so much of my life.

What more could I ask for? …

Simple Steps to Success

As I said above, no one is exactly where they want to be. And that includes me. There are several things I would like to achieve. Many of which I wish I had already done by now. But hey – we are where we are, and that’s where we have to start.

I mentioned being in a great position – where I can easily achieve all of my current goals in as little as 12-18 months. That realization alone was HUGE. My goals no longer seemed so far out, or near impossible.

And I didn’t happen into that position by accident, or by luck. I got myself here – every single (grueling, doubting) step of the way.

As I continued pondering this question, I was forced to answer the obvious: exactly where do I want to be, and what do I want to achieve – specifically? It’s easy to say I want to make more money, be less stressed, travel more, yada yada yada.

Most of the things we say we want are entirely too general, with no “HOW” tied in and no specific milestones to work toward. And without milestones or specific goals, how in the world will you even know that you achieved your success??

Earlier this morning I was reading Leo Babauta’s ZenHabits blog. In the last 6 years he has quit smoking, lost 70 pounds, quit his job and become a successful blogger and author. By the way, he has six children and a wife.

I’m not sure exactly how long it took him to achieve each of those goals (and many more I didn’t mention), but in my opinion that’s an awesome accomplishment in such a short time! Leo seriously inspires me…

Six months, six years – how long it takes doesn’t really matter. The truth is, you can do absolutely nothing and stay exactly where you are (or just let life happen and end up wherever you do). Trust me, I’ve tested that. LOL.

Whatever your goal, if it matters enough to you, the timeline is irrelevant. If HERE is not a happy place, then THERE should be your ultimate all-consuming goal.

Maybe you want to be thinner or healthier. One year from now you can be just that, or you can still be wanting it. Maybe you want to be a published author, or a successful blogger. Again, one year from now you can find yourself exactly there. Or you can find yourself sitting in the exact same place, wanting the exact same thing.

Ask yourself: where do I want to be one year from now? What do I want my life to look like, specifically?

The difference between people who achieve goals, and people who don’t, is simple: people who achieve goals are taking consistent and intentional steps toward them. They made their goals (or desires) a priority.

Obvious, right? Sure. We’ve all heard it before. And while it sounds great on paper (or on the screen), it’s “easier said than done”. Or is it?

How hard is it really to set aside a specific amount of time to work toward your greatest desires? We set aside time for all sorts of things, intentionally or unintentionally. Getting intentional is the key. Once you know *exactly* what you want to do, you have to make it a point to just DO it.

I took a long hard look at my schedule and my task list yesterday. There were plenty of things throughout my day that did not have a direct impact on my highest priorities. I made the decision to ditch two of them and do a high impact cardio workout instead. Those two things were important, mind you – but they didn’t trump my desire to get in shape inside of the next year.

Nothing is going to happen overnight. Even if it did, you would miss out on the journey – and every single step to success (slow as it seems sometimes) is important in preparing you for that success. Looking back at myself 10 years ago, had you dropped everything I have now in my lap then… I wouldn’t have even known what to do with it. I would have screwed it all up royally – I’m sure of it.

Make a decision today about what you want, get committed to it, and start taking the steps toward that goal. One step at a time. One day at a time. No matter how far away it seems from “HERE”. (We’re all “here”. You’re not alone.)

5 Simple Steps to Success

  • Decide exactly what you want to achieve.
  • Determine how long it will take you to achieve it.
  • Note what steps you need to take to get there.
  • Figure out what you can replace or let go of to make time for these steps.
  • DO the steps.

Everything you need to achieve your goals, is already inside of you. You have what it takes to do anything, and change anything you please. Decide what you want to change, what you want to achieve, and get out there and do it! One day at a time. ;-)

Go be a success story!

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Marketing Tip of the Day: Never Say “Very” – reposted from Dave Kellogg’s blog Kellblog

The following is an excerpt from Dave Kellogg’s blog Kellblog.

I have a new pet peeve: sales and marketing people who use the word “very” as a condiment, sprinkling it heavily and indiscriminately — like salt — into any product or company claim.

Let’s look at some examples, which I’ll number for subsequent reference:

  1. … can process very complex queries …
  2. … a very unique product positioning …
  3. … has a very experienced team with very strong investors and very powerful technology …
  4. … has a very scalable architecture …

When you very-up everything, several problems develop:

  • Your speech (or writing) will end up sounding like puffery (e.g., “whiter than white.”) Very becomes a non-word that people will filter, eliminating its power in the few cases where it could be properly applied. You damage your own credibility. For example, see case 3.
  • You transfer the meaning of your claims to the very. For example, in case 4, the claim becomes a VERY scalable architecture as opposed to a very SCALABLE architecture. The claim should be about the scalable architecture, not about the very.
  • You will have a tendency to make unsupported claims, fooling yourself into thinking that very represents substantiation and/or differentiation. Try this: take every claim you make it and then re-make it without the very. When you do, I suspect you’ll end up wanting to change some of your claims.
  • You will make illogical claims. For example, in case 2 the claim “very unique” is ridiculous; something is either unique or it’s not. This is also arguably true in case 4: architectures are either scalable or they’re not. These damage your credibility.
  • The very-ies can backfire on you, over-positioning your product. For example, in case 1, perhaps the customer doesn’t think his queries are complex, let alone very complex. By needlessly adding very, you’ve potentially led the customer to think: “I don’t really need all this power, I don’t have very complex queries.”

Yes, hyperbole is an occupational hazard in marketing and we all fall victim to it. I remember the time at Business Objects when I was desperately in search of a word that meant “more ultimate than ultimate.” I’d heard “penultimate” kicked around a few times and figured that’s what it meant. Imagine my reaction when our PR guy, Randy Cairns, came back with: “uh boss, bad news, penultimate means one less than ultimate, not one more.”

When we stopped laughing, I realized that it made perfect sense. Ultimate means ultimate. Only a marketer would want to find a word means more ultimate than ultimate.

How can you reduce your own personal hype level? Speak more slowly and precisely. Listen to what you say. And never say very.

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The Doming Effect

One of the latest items to join the Namifiers offering is Domed Nametags. Doming involves the application of a clear resin to a Digitally Printed Nametag, creating a nifty bubble effect that really catches the eye. The resin, by default, also adds a generous layer of protection, thereby extending the life of each tag. And Doming isn’t just limited to Digitally Printed Nametags … it can be used to spice up Custom Printed Badge Reels and Stickers as well.

We offer a shout out to Scott Bishop for heading up the research and development of this process as part of his responsibilities with Custom Assembly!

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Utah Work/Life Awards

Many of you helped us earlier this year by completing surveys about Namifiers for the Utah Work/ Life Awards, which celebrates the best places to work in Utah. We need your help again!

Please take a few minutes today or tomorrow to login and complete the following Employee Survey. Our login number is 937: http://jobs.utah.gov/jsp/occ/worklife/getemployeelogin.do

This survey is provided by the selection committee and allows you to anonymously evaluate your experience here at Namifiers.

Thank you in advance for your participation.

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Racin’ for Greyson

Friends and supporters from all over gathered at Foothill Elementary on September 24th to participate in Racin’ For Greyson. This event, conceived by our CEO Bryan Welton Jr., offered a chance for the Namifiers family to come together for one of their own. As you know, the namesake for the race is Greyson Brown, son of Joe Brown in our Graphics Department. Greyson’s rare health condition leaves him teetering a foggy line for the future, but with more research and treatment, the family and physicians can better assess and increase his chance for survival.

It was truly touching to get behind such a cause, and more touching to witness the generosity of so many, including complete strangers. Over 300 people stepped up to contribute to this fund raiser, whether by participating in the race, volunteering their time, sponsoring, or making donations.

We’re please to note that out of the Namifiers race participants, CEO Bryan Welton outpaced the rest to finish line. For his victory, Bryan received a commemorative Racin’ For Greyson 1st Place plaque and brag ging rights as “King of Fitness” here at work. Will we see another victorious when we hold the event again next year … well, that depends on you.

Thank you to all those helped make it a success for Greyson!

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8 Elements of an Organic Marketing Strategy – Reposted from Lynn Terry’s blog ClickNews!

The following is an excerpt from Lynn Terry’s internet marketing blog ClickNews!.

I was talking to Phil Hollows last week, discussing the growth and strategy behind my new niche affiliate site, and his term for it was: Aggressive Organic Marketing.

I like that term. ;-)

It’s nothing new mind you, just the same organic online marketing strategies I’ve been using for years. Strategies that work.

But I think it’s well worth discussing in detail, considering how difficult a time many people have with the task of getting quality traffic to their niche sites. And getting those numbers to convert into engagement and conversions…

“Marketing helps you shape your message to your audience, ensure it has the impact you desire, and drive the type of response you want. It also allows you to increase the penetration of your message, growing your audience every step of the way.” -source: The Blogger’s Guide to Online Marketing

Key Elements of an Organic Marketing Strategy

What Phil called “aggressive organic marketing” is what I would simply call a smart content marketing strategy combined with a strong social media strategy – done consistently, and with purpose. It boils down to these key elements:

* Keyword Targeting
* Content Optimization
* Creating “Link Bait” & “Share Bait”
* Natural Link Building
* Increasing Your Reach
* Leveraging Competition
* Meeting Your Market Where They Are
* Being Proactive with Merchants & Brands

These are all terms and concepts you’re probably familiar with already. I’m not going to make “a tutorial” out of each individual element, but simply give you some ideas and actionable tips on each point to consider.

These elements are what make up the marketing strategy for my own niche affiliate site, which is (at the time of this writing) just under 90 days old. In other words, brand spanking new – but in profit, and growing at a very fast pace. ;-)

Keyword Targeting & Content Optimization

Not targeting specific keyword phrases that your market is using, and optimizing your content properly so that they can find it, is doing a disservice to your market.

Read: Keyword Strategy

Don’t make SEO overly difficult. All you have to do is research the keyword phrases your market is using to determine what they are really looking for. Look less at the numbers, and more at the intent of the search and the overall group of related phrases. Create content that responds to those queries. Period.

To optimize your content, there are 7 places you want to use the keyword phrase on each individual page or post. See Web Page Optimization for an easy checklist.

Link Bait, and now: Share Bait

Link Bait is content that is so great, other people link to it naturally. It might be funny, negative, controversial, thought provoking or otherwise highly interesting. Consider the things you’ve linked to yourself. “Share Bait” is a new term for content people link to (or share) on their favorite social media channels.

Key: Don’t just write great content and hope people will share it or link to it on their own. Make sure you have social media & sharing icons on each post or page of your site. Encourage them to share or link to your content.

It’s also important to put your content out across the social media channels yourself so that it can be shared, liked, +1′d, retweeted, etc.

Make sure it’s there, so it’s there to share.

Meet Your Market Where They Are

Forget what Expert A or Expert B told you was the best way to market your blog or website. A marketing method or a specific medium should not define your business. Your goal is to find out where your target market IS, and join them there.

For example, Michelle MacPhearson turned me on to Tumblr.com. I’d heard of it before, but had never considered using it until she mentioned it on the IMTW Podcast. I tested it with my niche blog, and discovered my keywords were heavily used there as Tags. My market is active there!

Tumblr is now consistently one of my top 10 referrers for traffic.

Different markets will hang out in different places online. Find them, and join them there. That’s the first step to ultimately getting them to join you at your site.

Key: Go where your market is most active, and engage with them *there*.
Don’t try to force them away from that site. Interact with them where they are.

Increase Your Reach and Leverage Your Competition

You can’t just write great optimized content, and hang out in a few places online, and expect your website to take off on all it’s own. That rarely happens.

Constantly look for ways to increase your reach. Find new places to interact with your target market, new angles (keywords) to reach them in search results, study what they share most and create that same type of content, etc.

You should also seek out the Market Leaders in your niche and consider ways you can leverage their success. Join their forums, comment on their blogs, interact with them on social media channels, share their content, become their affiliate, review their products, etc.

Guest Blogging is one of the easiest ways to get in front of their audience. See: Increase Blog Traffic for my experience with that. Not only will you get in front of an established readership, and get an inbound link from an established blog, but you’ll also likely get in front of their email readers & social media followers.

Natural Link Building

There are many things you can do to get your link(s) out there on the web: social media updates, set up niche forum profiles, guest blogging, submit to niche directories, etc.

But you also need variety to your inbound links. If you have top ranking pages on specific topics, people will link to them naturally. If you interact professionally with your market via social channels, answering questions and offering suggestions, people will naturally mention and recommend you (your site).

You can encourage this a bit by offering to be interviewed, engaging others in a Cross Blog Conversation, hosting contests, etc. And by simply including your contact information on your About page with an open invitation to get in touch with you for opportunities.

Proactive Communication with Merchants & Brands

Step One is to make a list of all the merchants, products and brands you would like to work with in your niche. Be proactive about reaching out to them. If you get denied for their affiliate program, respond and request reconsideration.

Review products you like whether you’re an affiliate or not. They will ultimately notice the traffic source (you) and/or your rankings for their brand or product.

Like their Facebook pages, follow them on Twitter, and be sure to “@” them in your updates regarding their products. These are all great ways to get in front of them, and put yourself in a position to potentially work with them in some way.

If they see you have an engaged readership or following, they may be open to sponsoring contests or even sponsoring your blog.

Note: I used to *only* mention merchants or brands I was already an affiliate for. The web is changing, and so are the opportunities. Make that list, and start creating content as if you DO have relationships. You may be surprised at the relationships that form because of your unsolicited mentions/content.

Above All, Be Consistent

The two most important aspects of your marketing strategy are not how much time you spend, and how much money you spend. It’s simply variety, and being consistent. Variety is particularly important in regards to SEO – and also in terms of true testing to see where you get the most response from your market.

Being consistent, and consistently present, will go a long way toward building a loyal following and readership. And in building trust and the level of engagement.

And it’s that following – your loyal readers – that will link to you naturally, recommend your site to their friends, share your content across social media… and ultimately do much of your marketing for you.

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Mitchel Rodeback on Stage

On Tuesday, September 6th at 7:00pm, Mitchel Rodeback, son of our very own Karen Rodeback will be performing LIVE at Comedy Sportz in Provo (36 West Center St.). Tickets are only $1 at the door to come enjoy the loads of laughs and support these aspiring comedians. Mitchel is a graduate of the “Comedy Boot Camp” that is held in Salt Lake City and is also a part of the newly formed Improv Club at Provo High.

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Namifiers Hosts Utah Business Leaders

On August 17th, Namifiers hosted the UV Chamber of Commerce Board of Directors meeting here at their Springville facility. The Chamber Board consists of 50 business and educational leaders from all over Utah County, and they meet each month to further initiatives to make Utah Valley a better place to live and do business. The board members were very generous in their compliments of our facility, production capabilities, and the overall organization of the event.

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Check out These 2 Recent Responses to Customer Satisfaction Surveys

1) from Barb – Washington D.C.
“This is what I posted on my Facebook wall and that of my organization (and yours!): ‘Wow. The people and the service at Namifiers, LLC. ROCKS!! I’ve only had occasion to buy nametags and banners so far, but if the quality of those items is any indication, ANYTHING they sell at Namifiers.com will be top-notch. Rush last minute complex and large order printed and shipped within 4 HOURS of my approval of the proof. Best customer service ever. Seriously.’

Then, I went to my husband and said, ‘You know, when we retire, I want to move someplace that still believes in customer service, like Namifiers.’ No joke. Don’t worry, you don’t have to make space for us. We’ll just find a nice place close by. LOL”

2) from Jessica – Chicago, IL
“I actually had a dream that my name tag came in and it was huge like 2’ x 4’ and it had fish swimming in it. Needless to say my ‘dream’ did not come true and I received a perfect name tag that I was beyond happy with. I worked with a great representative who always responded quickly and nicely. It was a really great experience and I will definitely shop here again! Thanks!” -

What’s even funnier is that someone else saw that we posted this on Facebook and wrote the following:
“In Chinese dream interpretation, fish are great omens of good fortune. Associated with the name tag would portend success in whatever endeavor the name tag was order to facilitate. I’d follow up with that customer to see if anything surprising or extremely gratifying happens while wearing the tag.”

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Calling All Volunteers!

Our 5K Run, Racin’ For Greyson, is coming up fast and we want to ask for your help in spreading the word. Saturday, September 24th is the magic date and everything will kick off at Foothill Elementary School (921 North 1240 East) in Orem, UT at 7:30am.

If you are willing to contribute, here are some ways to get involved …

1. Register for the race online and run/walk for the cause. All the proceeds go to the Greyson Foundation.

2. Post an announcement for the event on your Facebook or Twitter account.

3. Volunteer to distribute flyers in your neighborhood or at any clubs or other organizations you participate in outside of work. We have stacks of ¼ sheet flyers ready to take in the Graphics Department.

4. Think of specific friends or relatives that would come out and run, and email them

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Heroism and Social Media

Most of you are aware that we post challenges on our Namifiers Facebook page each Wednesday and give away weekly prizes. Well, this last month, this practice actually made a big difference for one of our non-profit customers representing the cause, Montgomery Stop Trafficking Now, which fights to prevent illegal exploitation of children. They were following our weekly posts and ended up winning a 4’ x 8’ Banner to help publicize their upcoming events. Their organization expressed deep gratitude for the sign and a great willingness to spread the word about Namifiers.

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Have Another . . .

On August 12th, our executive officers treated us once more to the best dogs this side of the Mississippi :) . We’re grateful for each chance to come together and build comradery.

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Extreme Home Makeover!

This past month, ABC television began filming their latest edition of Extreme Home  Makeover, scheduled to air to the public in December. Why is this relevant news for the Unifier? Well, the cast and crew will be wearing lanyards that were made right here at Namifiers. If you plan to tune in to the show, be on the lookout for our amazing product.

In fact, by way of trivia, can you name (or guess) of any other times that Namifiers products have been televised? Submit your answers in response to this post on our Namifiers Blog (blog.namifiers.com) for a chance to win a customized Namifiers fashion polo.

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Namifiers Spotlighted in the Springville City Blog

The Springville City Blog highlights companies when they are impressed with their products or services. Check out what they had to say about Namifiers! http://springvilleblog.blogspot.com/2011/08/namifiers.html

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Racin’ for Greyson

Many of you are well acquainted with our talented Director of Graphics, Joe Brown. You may or may not be as familiar with his wife and children, particularly the condition of their youngest, Greyson.

Greyson was born in 2009 with a singularly rare disease that was ultimately deemed closest to Nemaline Myopathy. The symptoms include low muscle tone, respiratory weakness, and intestinal difficulties . . .  these alone can be very difficult for adults to deal with, but to small children, it is particularly life-threatening because of the way it leaves one defenseless against other illnesses.

Shortly after birth, it became very apparent that Greyson’s bout would be a race against time to diagnose and determine the right, ongoing treatment to help him survive.

Our CEO, Bryan Welton Jr., has kept close tabs on Greyson’s condition and progress. And, understanding the weightiness of such a challenge, has asked to rally our Namifiers “family” to help put on a community event to celebrate and support the most worthy cause of all … life.

On Saturday, September 24th, 2011, Namifiers will direct a 5K Fun Run to benefit the Greyson Foundation, furthering the treatment and research towards this unique illness. The event will kick off at 8am from Foothill Elementary School (921 North 1240 East) in Orem, UT.

We encourage all Namifiers to get involved to make this a success for one of our own. We’ll need many volunteers the morning of to ensure that things go smoothly. If you are willing and able to help for a few hours that morning, please notify Melanie Hansen at Melanie@Namifiers. com. Those wanting to participate in the run can register at namifiers.com/5KforGreyson. Tell your families and friends!

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Namifiers Lands on Inc. 5000 for 5th Year in a Row

New York’s own Inc. Magazine selected Namifiers to the Inc. 5000 for the 5th year in a row. The Inc 5000 list is an annual publication that touts the fastest growing private companies in America. The eligible companies are evaluated by revenue growth over the previous three fiscal years. Namifiers has been featured on the list each year since 2007, with it’s best ranking coming at #717. This years official rankings will be made available to the public towards the end of August.

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Springville Chamber Business of the Month

Namifiers was awarded Business of the Month for the month of August by the Springville Chamber of Commerce. The selection committee chose Namifiers for its positive impact locally with job growth, economic stimulation, and community involvement. Namifiers had received the honor once before in 2007.

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Namifiers Management Retreats

During the month of July, our CEO Bryan Welton Jr. hosted several training/vision retreats at his family’s cabin in Mount Pleasant, UT. The retreats gave managers the opportunity to:

1) Step away from the day-to-day work environment to elevate perspective

2) Refresh themselves on the principles of growth and professional development

3) Participate in team building exercises

4) Align their respective goals with the company mission statement.

Thanks goes out to the Weltons for their welcoming and dedicated leadership, and to the executive assistants for all their hard work behind the scenes to make it happen.

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Namifiers Named Chamber Business of the Month – Reposted from the Springville Independent News

Robb Hicken wrote the following article that was placed in the Springville Independent Times:

“Bryan Welton stands beneath the hoop at the west backboard in the gymnasium inside the Namifiers building on 900 North in Springville. As Namifiers’ CEO, he said it’s important for all his employees to remain healthy.

“We put this gym into our building to develop team spirit and to promote healthy activity among our employees,” he said. As a 30-something executive of one of the fastest-growing companies in Springville, Welton encourages employees to be mentally and physically creative when they come to work.

“We had a ‘Jimmer Day’ on the basketball court,” he said, referring to Brigham Young University basketball standout Jimmer Fredette. “We couldn’t get him to come here, but we had a cutout of him present.”

Namifiers has an international presence, yet lacks immediate name recognition among residents of Utah Valley. Most recently, however, the Springville Chamber of Commerce presented the company with its Business of the Month Award for July. Chamber president Brian Miner said the chamber takes pride in acknowledging the businesses it has in the community.

Founded in 2001, this full-service marketing center provides screen and large-format printing, engraving, embroidering and marketing solutions. It had more than $14 million in business last year and expects to do between $18 and $20 million in the coming year. Its projected growth is between 30 and 50 percent this coming year.

“When we told our board we were only going to have 50 percent growth this year, they didn’t know what to expect,” Welton said, leaning against the chest-high planning table in his office. “They’d been accustomed to seeing 200 percent growth.”

Welton said, with emphasis on the 2008 downturn, that the 40 percent growth they have been experiencing is almost unheard of in a recession period. However, the customer service, availability of product and fast turnaround has earned Namifiers an international reputation. He said they have more than 120,000 clients at present, and that number is growing daily.

Brad Gasaway, vice president for marketing, said it’s quick turnaround that has drawn many customers.

“We had a group from New York call and order name tags and lanyards for a convention they were having,” he said as an example of service to customers. “They hadn’t ordered enough and they needed them that same day. We made special air shipment for the delivery that same afternoon .”

Namifiers burst on to the market at approximately the same time as e-commerce exploded. The way Welton puts it, the business started in a 7,000-square-foot warehouse in Provo, then moved to a 80,000-square-foot warehouse in Springville and is now in the process of expanding into a 250,000-square-foot facility. A location for the facility has not been selected.

Gasaway said this circumstance was a bit extreme, but it clearly shows the capacity of the company to develop and deliver. The Internet has made it convenient to order, oversee the development and sign off on the project.

“Automatic notifications are sent to the customer so the order can be made and shipped,” he said.

Namifiers developed a running shirt to wick away perspiration and provide quicker cool-down. Welton said the outfit has been a combination of experimentation and consumer input over the past four years.

“We just talked to the people who were using the shirts,” he said. “Now, we’re keeping a number of them on hand, to aid with the turnaround.”

These Wickify running shirts are always sought after during the fall clearance sale, Gasaway said. Namifiers LLC is headquartered in Springville at 280 W. 900 North. For more information, visit www.namifiers.com.”

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33 Questions for Proactive Brainstorming – Reposted from Jim’s Marketing Blog

The following is an excerpt from Jim’s Marketing Blog.

Would you call yourself a creative person?

Creativity plays a big part in the development of any successful business.  In fact, your ability to creatively solve problems and spot opportunities will to a large part, determine just how far you and your business will go.

In my experience, one of the best ways to kick-start our creativity, is to ask ourselves questions, which lead us to creatively search for answers and new ideas.  So, here are 32 questions, designed to help you think creatively about the development of your business.  Remember to share them with anyone in your network, who you think might find them useful, using the links below!

  1. What additional, valuable products or services can I offer to my existing clients or customers (herein called clients)?  This is the fastest way to generate a massively profitable boost to your revenue and profits.
  2. Am I fully utilising technology in my business?  Are there processes that I could streamline, which would give me more time to deal personally with my clients and prospective clients?
  3. How can I improve the way I deliver my services?
  4. Do I take time out, to thank people as often as I should?
  5. What new markets could use my products or services?
  6. How can I improve the quality of my products or services, so that they are of even more value to existing and prospective clients?
  7. Am I associating with the right kind of people, for what I want to achieve?
  8. What three things could I do, which would improve the visibility of my business?
  9. How can I reach 500% more prospective clients with my marketing message?
  10. How can I make my day-to-day work more fun?  This is really important!
  11. What’s the best way for me to encourage more people, to recommend me to their contacts?
  12. Is my marketing focused enough?
  13. How can I improve my time management?
  14. Do I take action on the ideas I generate, so they have a chance to make a real difference?
  15. Should I be thinking about doing some kind of joint venture with another, high quality company?
  16. Am I limiting the development of my business, by not investing in professional help in the areas where I am weakest?  If so, which area do I need to invest in first?
  17. How often do I ask my clients for their feedback, regarding the service they receive from me and what additional services they would like me to offer?
  18. When was the last time I sat down and studied my marketing goals?  If you have not got any written, measurable, specific marketing goals, stop reading this and write some down right now!
  19. Is it possible that my services look too similar to my competitors?  Most service providers look way too alike, so the marketplace uses their fees as a way to judge their value.
  20. If my services do look too similar to my competitors, how can I differentiate myself, so that I have something uniquely valuable to bring to the marketplace?
  21. Do I get enough leads and enquiries via my website or blog? If not, how can I increase this, so my site becomes a lead generating machine for my business?
  22. When was the last time a client sent me a “thank you” note?  If this has not happened for a while, it might suggest that you have not exceeded their expectations lately!
  23. Who would make a good endorsed relationship partner for me?
  24. Do I attract enough word of mouth referrals?  If not, what is this telling me?
  25. How aware am I, of my client’s problems and challenges?  You need to know what’s happening in your client’s world, if you want to be able to really help them.
  26. Do I have a shallow a network, spread over a wide area – Or a deeper, more meaningful one?
  27. How many other websites or blogs link to my website or blog?  This is important, as inlinks account for the massive majority of your search engine optimization (SEO)
  28. Am I working to a marketing strategy or am I simply doing tactical marketing?
  29. Just how good is my customer service?  Remember, you don’t compare yourself to what your competitors offer – But to the finest level of service you can possibly offer.
  30. Do I still have the same passion for my business that I used to have?  If the answer to this is yes, get passionate again!
  31. How many of the people I network with on Twitter, have I actually spoken to or met?
  32. Are my online marketing activities producing bankable results, or just a ton of meaningless, social media numbers?  If you have the friends, followers and fans but not the bankable results, you might want to review your strategy.
  33. Do I exceed people’s expectations?
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The Hot Potato

Many of you are familiar with the game Hot Potato, where your objective as a player is to quickly pass the potato (or a ball or a bean bag, etc.) to the next player and hopefully avoid being the one holding the potato when the music stops (the metaphorical equivalent to getting “burned”).

It’s interesting how well the principle of this children’s game translates into every-day business practicum. It is an analogy that our CEO Bryan Welton has used many times to describe ideal movement within our company. Even without meaning to, we may at times find ourselves actually holding onto the proverbial “potatoes” in our areas, whether because of lack of knowledge, resources, desire, time, or even out of insecurity. Whatever the obstacles, demonstrating rapid awareness and communication are our best tools to making sure the music doesn’t die out with the action item in our hands.

Now, its tempting to read into the analogy and deduce that we are here only to look out for ourselves. That’s not the case, in fact, if we see the “potatoes” for what they really are . . . opportunities . . . then we realize that team efforts will integrate towards either team successes or team failures. The same critical tools of rapid awareness and communication apply here, and effectively represent movement. This movement, combined with the solid direction of our CEO, will lead to lasting successes for as long as we want to play the game.

So, let’s keep moving forward with those potatoes … I mean … opportunities!

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Cars 2: Treating Namifiers to the Movies

If you see Namifiers employees racing through the hallways, pretending to be secret international spies named Finn McMissle and Holley Shiftwell, or trying to disguise themselves as a “Monster Truck,” they’re probably just reminiscing about watching Cars 2. Our CEO, Bryan Welton, Jr., treated Namifiers employees to a free showing of Cars 2 at the Provo Towne Cinema on Saturday, June 25th. Before the actual showing, employees enjoyed a complimentary breakfast of doughnuts, milk, and juice. It was a nice chance for employees to be able to enjoy time with their families while being entertained by a funny, heart-warming world of cars, racing, friendship, and good old fashioned fun.

Thanks to the executives and their assistants who helped out to make this possible!

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Namifiers Sponsors Two Local Golf Tournaments

Last month, Namifiers helped sponsor two local golf tournaments put on by the Utah Valley Chamber of Commerce and Corporate Alliance. The events gave Namifiers exposure to many potential clients here along the Wasatch Front and also allowed us to show appreciation to both our faithful and up-and-coming customers by inviting them out for a free day of golf. Both events were held at Sleepy Ridge Golf Course in Orem, UT.

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Bring On The Volume

Over the last 8 months, we’ve noted a jump in frequency of high-volume job opportunities. There are certainly numerous factors that play into this trend, among them being the imprint of a price-sensitive economy, encouraging many companies to shop around before renewing existing purchasing agreements.

Part of our relocation strategy to this larger building, in 2006, was to house the type of operation that could accommodate all sizes of orders across multiple production lines. Then, the ensuing tasks of organization and balancing a sustained inventory literally set the framework for our efficiency as a company, which in turn supports our ongoing reputation.

What does it all mean? We are poised … poised for the masses, the throngs, the big fish. Consider some of the recent jobs we have been contracted to do:

  • 308,000 Custom Name Tags – International Shoe Retailer
  • 120,000 Custom Lanyards – Premier Concert Series
  • 100,000 Custom Lanyards & VIP Passes – Professional Sports Network
  • 40,000 Custom Name Tags – Professional Support Company
  • 20,000 Custom Name Tags – Promotional Distributor

So, as we interact with friends, customers, each other, and other acquaintances … let’s always exude the confidence in our capabilities to produce any sized job, in the right time frame and competitively priced.”

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