Wickify Namifiers Brand for events like marathons, 5K and 10K runs, and triathlons

What is Wickify?
Wickify is a private label brand of technical apparel, launched by Namifiers in Quarter 1 of 2009.  The brand offers race directors (for events like marathons, 5K and 10K runs, and triathlons) an affordable moisture-wicking shirt to give out to participants, at similar price points to the more generic cotton-blend shirts that are common to many events.  The aggressive price points give both small and large market races the benefit of better bottom lines, as well as reliable production windows of 3-6 weeks for most orders.
Beyond affordability, the Wickify brand benefits event coordinators in a number of ways:  the higher quality giveaway improves retention for future races, the design of the shirt allows for complete customization of material and printing, the tag template accommodates race-sponsor information, and the sales quantities make it possible for even the smaller-market races to participate.
For years, Namifiers has secured high-volume distributing and embellishment rights for hundreds of brands, including labels like NIKE Golf, Columbia Sportswear, Adidas, Champion, Hanes, PING, Carhartt, and more. The demand for Wickify, however, surfaced from niche client feedback over the last two years.  Race directors were describing the challenge of giving their patrons a high-quality experience without blowing up their budget or having to charge higher and higher entry fees.
Namifiers used this collective feedback to research and tailor entry-level shirt designs.  Those were then consumer-tested in 2008, and the initial runs were made in 2009 for the Relay Series, first in Los Angeles and then with their larger Utah race