Cover Story: Do you know the Namifiers story?
Pivotal Points In Namifiers History

Inevitably, in the acquaintances of life, you will get asked about your line of work thousands of times.

Yes, we namify cool stuff for people everywhere, but there is a richer history to know and tell: key decisions and milestones from our story that help explain our applaudable growth.

2002 - Hug the Internet
After just a year from our founding as The Nametag Source, we recognized the short and long-term potential of the Internet for our industry, while most of our competitors remained skeptical.  Nametagsource.com became the pioneering web store for personal identification.

2003 - Climb Supply Chain
For the first 2-1/2 years, we worked with domestic wholesalers for our goods and materials. This allowed us to be fast, something that our target market was beginning to value more, but knowing that volume determined our bottom line, we began to engineer our own offering and inventory, thereby replacing the wholesalers and becoming even faster and fiscally smart.

2005 - Compartmentalize Growth Tasks
In 2005, we further delineated responsibilities and reporting by department, in order to free up the executive leadership to perfect our processes, using principles of Lean Manufacturing and Six Sigma.

2006 - Switch from Personal Identification to Brand Manufacturing
By 2006, only 28% of our annual revenue was coming from Nametags.  The remainder came from listening to the customers and implementing aggressive solutions for the other products they needed to brand themselves.  Our evolved offering called for an evolved name change; we were now in the business of namifying a lot of “cool stuff for people everywhere”.  We officially made the change to Namifiers, LLC and launched a database-driven, online store that integrated our company knowledge base.

2009 - 50,000,000 Manufactured Pieces and 100,000 Customers Served
These two milestones resonate more sweetly when knowing they came after 8 years in the business, while many acclaimed manufacturers have taken 20+ years to build a similar resume.  The accomplishments are a testament of the tireless leadership of our CEO and work of our company family through the years.

2010 - Accelerate:  User Experience and Channel Sales
We have an established offering and a customer base that appreciates our ability to quickly take away their branding problems.  Going forward, we will perfect the user experience across the board and broaden our influence exponentially through Channel Sales, or niche industries.

Industry News:

Namifiers To Be Honored With UV50 for 4th straight year

Bennett Communications, Utah County’s most prominent media group, is setting the stage to honor Namifiers, LLC and 24 other Utah businesses as the fastest growing companies in the area.  This will be the fourth straight year that Namifiers is selected for the honor.  A banquet and awards ceremony will be held in Lindon, UT on March 31st to announce the complete list of winners and their respective rankings.

Employee of the Month:  Krystal Wall

Congratulations to Krystal Wall for being voted as our Employee of the Month for March.  Krystal has been an Account Executive in our Sales Department for the past year and a half and has demonstrated great consistency and dedication to her goals and responsibilities.  The youngest of three, Krystal is originally from Naples, Florida.  She came to BYU and earned her degree in Cooking.  Beyond time in the kitchen, she enjoys reading,  watching movies, and spending time with friends.  Here at Namifiers, Krystal enjoys the fun people to work with and challenging herself to always do better and hit her goals.

Fun Facts
Nickname:  The Wall, and then WALL-E  (after Disney-Pixar’s movie hit came out)
Favorite Season:    Spring, warmer weather and blooming flowers

Shout Out:

I want to highlight Tony Difiore and his team at Banners for their work in the last 3 weeks.  They have processed nearly 5000 banners (or approximately 85,000 square feet) and have demonstrated impressive dedication to take care of incoming orders.
-Tyler Kimball

New Billboard Campaign
Last year, Namifiers grabbed up some local attention with a semi-silly billboard ad featuring a Rubber Chicken (displayed along I-15 and also on South State Street in Provo.  Many of you have mentioned getting comments from friends and associates about the ad.  We will continue to display this year, but the message of 2010 is a bolder, confident one.  In a time of uncertainty, we plow forward, committed to growth and being the very best at what we do.  Those who frequent Utah Valley should know that they have a gem in their backyard with Namifiers.

Meet Greg Thredgold

An enthusiast for helping customers.

Take a moment to meet Greg Thredgold, a new colleague and customer advocate here at Namifiers.

Greg joined our team on March 1st and brings over 20 years of experience in Customer Helping, his preferred outlook for viewing clients.  His responsibilities will anchor in sound principles of service to unify and bolster our inbound sales force.

Greg grew up nearby in Ogden, Utah and developed a love for golf, photography, and other pastimes. After serving an LDS mission to Columbus, Ohio, he furthered his hobby of photography professionally, and also began work in the hospitality industry.  Since that time, he has played a role in several success stories involving implementation and expansion of customer service programs.

Greg has been a resident of Springville for the last 10 years and is now excited to wrap his passion for the art of “customer helping” around our existing vision and help Namifiers continue to push the industry standard up and out of reach.

Family:   He and his wife, Cindy, have four sons.

Personal Motto:   Excellent customer service is whatever the customer thinks it is.

“You’ll Never Believe It” Moment:  As a newlywed, Greg worked at a hotel in Ohio and had the unique experience of bringing room service to Bill Cosby.  Bill answered the door in his underwear, just as funny and casual as we can imagine Bill Cosby to be.  Greg received a $20 tip.

Following up on the Namifiers Valentine Tasty Treat Contest: The winner is Mark and Nicole for their Strawberry Stuffed Cheescake Pastry Dish. Thank you Bryan for having these contests and your consistent support for us at Namifiers. All the treats went fast not because there were few dishes but they were all so good.

We want to offer double-congratulations and double-limelight to our Employees of the Month from January and February:  John Coltharp and Tessa Toth respectively.  We honor their great contributions within our Namifiers team and thank them for their commitment in Graphics and Sales.

John Coltharp:  John has worked in our Graphics department since August 2008.  He currently works with Prepress setup and proofing.  He likes that can use his skills and talents to contribute here at work, and also get to associate with great people.  Outside of work, John enjoys learning and writing about topics such as philosophy, theology, history, and science.

Fun Facts:
Favorite Season:  Fall …. Not hot, not freezing cold.
Self-Description:  Nerdy, Open-Minded

Tessa Toth:  Tessa has been with Namifiers, in our Sales Department, for 16 months now.  She is a consistent, hard worker and the results show time and time again.  Tessa grew up on a farm in Maryland, but was drawn to Utah in 2007 because of its abounding beauty and her acceptance to UVU.  Her favorite pastimes are being outside and watching episodes of The Office.

Fun Facts:
Nickname:  Tess
Unique pet:   2 Rats (Petey and Duffy … I love ‘em)

$uperior Customer $ervice

Consider three recent customer reviews:

“I spoke with 3 different vendors about our order and I choose your company because of the excellent customer service I received with my requests for quotes and samples.”

“I will be ordering from Namifiers every time now. They not only delivered my product on time but 3 days early. I looked amazing for my boss.  Wow!!”

“My only complaint is the $25 set up fee on banners. I have found other websites that do banners for about the same price but without a setup fee. On the other hand, I am always satisfied with the customer service, product quality, and turn around time.”

These types of reviews are frequent, but still exhilarating because we have a genuine mission and claim to be the best at what we do, period.  The lull of routine should never remove that splendor.

The third example, mentioned above, is the best review we can receive.  Why, because the customer understood the value of great customer service, and knows that the little extra out-of-pocket was well worth it.  In other words, we didn’t have to excuse or devalue our offering in the least bit because we confidently take care of the customer and make them look good.

Our Price-Beat Guarantee is awesome, but not necessarily for the reasons you may think.  It is more of a declaration than anything … if another company can produce the quality of product we provide, as quickly as we provide it, then kudos to them and we will happily beat their price.

Always, always keep a confident attitude to defend our offering.  That individual observance will collect and culminate into the unified, sustained claim, “We are the best at what we do.”

Thanks to the generousity from the last 3 years, my boss, Bryan Welton Jr. has supported the girl scouts cookie drive. My daughters are extremely grateful for these donations to support their camping trips each year. I know that I can always count on Bryan for his support and I know that there are over 50 of us that work here that have similar stories to tell. Namifiers is truly the greatest place to work.

Many of you have visited the North end of our building recently to check out the newest addition to our facility, a full gym and workout area.

Gym Features:
Treadmills
Weight Benches / Dumbbells
Resistance Training
Pull-Up Device
Exercise Mats
Full Court Basketball
Soccer Nets

Our CEO, Bryan Welton, has dreamt of having an area where employees could comfortably improve their health and quality of life, or simply burn off the stress of a day.  He and his wife Jenny committed so much of their time and resources to bring this dream about, because they care about the good people here at Namifiers.

It is a great privilege to have this addition, and every Namifier is asked to consider it such and help keep it great. Employees that attend a gym safety meeting and sign a release will be able to utilize the gym.

Questions about gym usage should be directed to our Namifiers Wellness Director, Tashina King

Talents:   Computers, Auto-Mechanics
Hobbies:  Home Improvement,  Playing the Guitar
Favorite Movie:  Avatar
EOY Take-Home Prize:  $1,000  (Wal-Mart gift cards)
Contributions:
Since joining the Namifiers team in August 2008, Tim has demonstrated an excellent reliability with every workload he has been given.  He has proactively improved the efficiency and contribution margin of the Laser Engraving Line by reducing waste, operating at low error rate, and by prolonging the life of our laser equipment with regular maintenance and cleaning.

Q&A with Tim Hulse:
In your opinion, what does it take to be the Employee of the Year?
A good attitude, vision for the company, and the expectation to do better today than you did yesterday.
How have you been able to make a difference in your area?
I took what was given me and expanded upon it.  I stay on top of all the orders that run through my line, I have taken the initiative to develop some products, and I have kept my area and equipment very clean.  That last item has been significant because our laser engravers run a lot better than they used to and they will end up lasting a lot longer.
What do you enjoy most about working at Namifiers?
Being able to work with my wife, Lisa, and having that general atmosphere of friendship here at work.
In what ways have you grown from your experience here at Namifiers?
I have a shy personality, working here has given me opportunities to interact with co-workers and improve on my skills in communication, delegation, and overall problem solving.
What are you going to do with all those gift cards?
Buy groceries and a new office chair for my home computer.

Industry News:
Utah Business magazine has selected Namifiers founder, Bryan Welton Jr, for their upcoming feature piece “Top 40 Under 40″, which will honor the state’s most accomplished young business owners.  The article will release in the February issue, and an awards reception will be held for all the honorees later that month.

We are deeply grateful for the hard work and positive changes that were implemented last year. More than ever before, we are excited to carry forward the kind of culture and attitude that will further actuate our company’s mission:

We are the global industry leader of
identification products. Service, quality
and price define our commitment to the client.

We enjoy a high level of job satisfaction
by seizing opportunities for growth
and exceeding personal expectations.

We efficiently manufacture
a vast array of quality products
to fulfill all client needs.

We master superior customer
service skills to enhance client
satisfaction and retention.

We convert our competitors
into clients through principles
of efficiency and feasibility.

The points of emphasis summarize our collective commitment to being and doing our very best in 2010.  We ask every Namifier to champion these ideals, this year and beyond, and to do it with the customer in mind.  Every customer we impress for the good will return to take care of us.
Happy 2010 everyone!

Congratulations to Jennie Komp for being selected as our Employee of the Month for December. Jennie has worked at Namifiers® for 8 months now and currently runs our Rotary Engraving Line. Jennie really enjoys the people she gets to work with here at Namifiers® and likes that she has been entrusted with a number of responsibilities so far. She is married to David Komp, an account executive in our Sales Department.

Fun Facts:
Jennie really enjoys • theatrical arts and would like to own and run a live theater someday.
• She lived in Greece for 1-1/2 years, where her dad was stationed for the Air Force.

Utah’s fastest growing companies gathered at the Grand America Hotel in Salt Lake City on October 23rd to learn their ranking on this year’s Utah 100 list.  Namifiers, LLC was honored for the third straight year at the event, coming in at #31.  The program ranks companies based on revenue growth for the last 4 years.

Congratulations to David Komp for being selected as our Employee of the Month for November.  David has been an Account Executive in our Sales Department for just over a month now.  Many of you know his wife Jennie on our Processing Team.  David is originally from Texas.  His favorite thing about Namifiers is the people he gets to work with.

Fun Facts:
Self-description in 3-5 words:  Funny, Closer, Charming
His favorite season is Summer.

In September 2009, Namifiers donated a lot of time and product to the Springville Chamber of Commerce to help raise scholarship funds for local students.  Our very own Chris Jensen served on the Springville Chamber Board of Directors through the end of 2008.
So, how can you get involved?
The best way is to be aware.  Take advantage of opportunities to contribute to worthy causes.  Talk about where you work and what makes it a great place.  And be sure to carry some of our Namifiers Pocket Brochures with you at all times.  These have awesome pass-along value and make it super easy to show others what we are all about.

Over 60,000 fans erupted when BYU tight end, Andrew George, broke free for the game-winning (overtime) touchdown against heated-rival Utah on November 28th.   The rush and celebration crowned the perfect setting for Namifiers’ BYU Lanyard Giveaway on site that day at Lavell Edwards Stadium.

Several Namifiers employees gathered with CEO Bryan Welton two hours prior to kickoff and handed out just over 40,000 Custom Printed BYU Lanyards to fans attending the event.  Destined to be an instant classic, the clash featured two Top 25 teams and resulted in BYU launching to a #13 national ranking and left fans with a flood of phenomenal memories to take way, along with a stylish lanyard keepsake.

Thank you to all the Namifiers who helped assemble and/or distribute lanyards as part of this project.  It was a tremendous success.

Namifiers is co-sponsoring a fan appreciation item to promote BYU vs Utah and Deseret Duel.  On November 28th, 40,000 fans will take home one of these custom keepsakes lanyard. Great for ticket holding, keys etc.

 Watch Now!
http://provout.swagit.com/play/10092009-4/0/

In support of the local business community, Namifiers teamed up with the Provo-Orem Chamber of Commerce to bring about the 2nd annual Utah Valley Executive Summit, hosted at Sundance Resort.  At the meeting, chamber officials held a regional press conference to unveil the conglomerate formation of the Utah Valley Chamber of Commerce, an effort to strengthen business ties across Utah County.  Namifiers contributed with several hundred dollars in identification products and graphic design for the event.

Unifier Quiz: (Answers in Hardcopy of Nov. 2nd Unifier) See Halloween Pictures  http://www.whynamify.com/blog/halloween.jpg

Who won our inaugural Namifiers Celebrity Lookalike Contest?
a)    Tyler Kimball / Sean Astin
b)    Steve Oliver / JC Chasez
c)    Mark H. / Rain Wilson
d)    Rachel Hair / Lindsay Lohan

What was the nickname mentioned for Michelle Shepherd?
a)    Boxcar
b)    Odis
c)    “M”
d)    Giggles

Jen Larios, one of our production line leaders, has a lifelong dream to do this:
a)    Go skydiving
b)    Eat sushi in Paris
c)    Complete an iron-man triathlon
d)    Learn how to do custom paint jobs on cars

4. True or False. Lisa studied ballet for 5 years, including 2 years at the University of Central Florida?

5. According to Chris Jensen and author Brian Tracey, you should eat your frog…
a) with plenty of water
b) the first thing each day
c) before it jumps away
d) when you’re well prepared

6. When asked to describe herself with 3 words, McKenzie Palmer chose:
a) “Spaz, Bubbly, and Smiles”
b) “Quirky, Creative, and Artistic”
c) “Prankster, Cheesy, and Sarcastic”
d) “Sleepy, Grumpy, and Bashful”

7. Tony DiFiore is originally from which state:
a) Maine
b) New York
c) New Jersey
d) Utah

Shout Outs!
Happy Halloween!

I’d like to give a shout out to Rachel Hair! She is working way hard and is leading in Quarterly sales and doing it with VERY minimal errors!   -  Nick Vance
Thanks to everyone that worked so hard to get the 5700 shirts for the Last Marathon printed and shipped!   -  Tyler Kimball

Keep the Shower Curtain in the Tub
Conrad Hilton, the founder of the Hilton Hotel chain, was asked during a party celebrating his life if he had a word or two of advice for the millions of travelers who stayed in his establishments every year. “Indeed I do,” Hilton replied. “Please leave the shower curtain tucked inside the tub.”
Interestingly, President Howard W. Hunter, a beloved leader for the LDS Church gave similar advice at a family gathering just before he died in 1995.
It seams like a funny piece of advice, but in reality, that small observation saved Hilton millions and millions of dollars over the next few years; and for President Hunter, he taught the principle of being practical and of being a good steward to his posterity and to the thousands of church members that read his biography afterwards.
Often times the great accomplishments in life derive from paying attention to the little things. Being observant and detail oriented are precursors to success.

What is Wickify?
Wickify is a private label brand of technical apparel, launched by Namifiers in Quarter 1 of 2009.  The brand offers race directors (for events like marathons, 5K and 10K runs, and triathlons) an affordable moisture-wicking shirt to give out to participants, at similar price points to the more generic cotton-blend shirts that are common to many events.  The aggressive price points give both small and large market races the benefit of better bottom lines, as well as reliable production windows of 3-6 weeks for most orders.
Beyond affordability, the Wickify brand benefits event coordinators in a number of ways:  the higher quality giveaway improves retention for future races, the design of the shirt allows for complete customization of material and printing, the tag template accommodates race-sponsor information, and the sales quantities make it possible for even the smaller-market races to participate.
For years, Namifiers has secured high-volume distributing and embellishment rights for hundreds of brands, including labels like NIKE Golf, Columbia Sportswear, Adidas, Champion, Hanes, PING, Carhartt, and more. The demand for Wickify, however, surfaced from niche client feedback over the last two years.  Race directors were describing the challenge of giving their patrons a high-quality experience without blowing up their budget or having to charge higher and higher entry fees.
Namifiers used this collective feedback to research and tailor entry-level shirt designs.  Those were then consumer-tested in 2008, and the initial runs were made in 2009 for the Relay Series, first in Los Angeles and then with their larger Utah race

Badge Boss, the wholesale division of Namifiers, will be exhibiting at the PPAI Expo in Las Vegas starting January 12, 2010.  As one the industry’s largest shows, this event draws an average 12,000 distributors within the Promotional Products Association International.

Congratulations to Miguel Cardenas for being selected as our Employee of the Month for October. Miguel has worked for our production team for 6 years, running the Embroidery Station. Last month he set a new Namifiers® record for the most t-shirts printed in an hour completing 470 shirts! Miguel is originally from Mexico City and now resides in Provo.

Fun Facts:
Miguel enjoys going dancing and playing soccer.•
His favorite season is summer because he likes the hot weather.